Like a happy parent who likes to speak about his or her family, the company owner still has a lot to tell regarding their company. It’s cool to be enthusiastic so how do you recognize when you’re keeping so long when it comes to selling your company on a car wrap? This might be the propensity to put as much detail on the car cover as possible, assuming the more knowledgeable you become, the more future buyers you will latch in. Unfortunately that is not always the case. If you’re looking for more tips, Identity Graphx has it for you. It’s awesome to be detailed and insightful, but as people move at high speed through your cover, you usually get more effect with fewer copying. We advise clients to adhere to a small amount of specific knowledge while developing our vehicle wraps. And what are you going to have on your wrap? To effective vehicle cover construction we propose the following four ingredients: no more and no less than: 1. The number one feature you need is your company name and emblem on the cover of your car. That may sound like a no brainer, but it is really necessary to have logos. Your logo serves as the emblem of your business; shorthand for who you are, and what you’re all about. Wraps are all about remaining recognizable and increasing the identity, so it’s hard to accomplish any of those aims when you have the name so your logo!
- The second most critical piece of information you need to seal your car is a telephone number. If you’re going for a sequence of digits or a meaningless number that’s easy to recall (such as 877-54-SIGNS) you certainly ought to give your phone number. This makes it convenient for people waiting at lights behind you or caught in standstill traffic to easily insert your number into their mobile phone and call you out of the car until they are out.
- It could be more important to have your Website address than your physical address. No, you don’t encourage people to surf the net while driving down the highway, just make it easier for them to remember how to get in touch with you. They may recall your cleverly called website if they don’t recall your business name (despite your amazing, prominently displayed logo). Bear in mind that you might drop the www off the front of your address in the interest of saving space, it’s just not required in our highly wired environment. Another clever concept is to build a single mirror domain with a completely different web address, e.g. if your company is wegrowflowers.com, register weloveflowers.com as well. Place the second address on your wrap and you can keep track of how much of your web traffic comes from the route.
- Attach certain critical facilities. Having a collection of facilities can be difficult as often company owners are accustomed to tossing into the car cover anything they can. Slow down, and just choose a couple of the other items you’re doing right. Think about showcasing what you’re best known for, or instead displaying anything people may not realize you’re doing to drum up sales in that region. Choose any of the biggest ticket providers, or have one you can quickly fit into the rest of the graphics on your car. We suggest ads on one car cover and no more than three providers.
- All right we said is only four items, so that’s a bonus. QR codes are a brilliant new marketing phenomenon that will certainly affect the car cover. Such bar codes provide details that smart phones can search and interpret, which serve as offline hyperlinks to something. It is a perfect place to get into your car cover all the additional facilities that you wanted to encourage. Or you might take them to a website to make an meeting, get a promotional deal or even schedule a free consultation!